Gertrude Entenmann papers

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Gertrude Entenmann papers

1949-1980 (majority 1950s-1960s)

http://hdl.handle.net/1903.1/1486

Gertrude Entenmann was an advertising copywriter and TV producer who worked for such sponsors as Peoples Drug Stores, First Federal Savings and Loan, and Coca-Cola and with such people and programs as Inga Rundvold and the "Joy Boys." In the 1960s, she was chair for the region's chapter of American Women in Radio and Television (AWRT) and would later produce a religious-based talk show for WRC-TV. This collection contains promotional materials, photographs, business correspondence, and, mainly, ad copy written by Ms. Entenmann.

2.50 linear feet

eng, Latn

University of Maryland (College Park, Md.). Libraries

Information

SNAC Resource ID: 7789122

University of Maryland (College Park, Md.). Libraries

Related Entities

There are 5 Entities related to this resource.

Entenmann, Gertrude

http://n2t.net/ark:/99166/w6k21vn1 (person)

Gertrude Entenmann (1908-1998) was an American copy writer, advertising executive, and television producer. She was born Gertrude Maggioncalda in Vineland, NJ in 1908, the only child of first-generation Italian immigrants. She graduated from Vineland High School in 1925 and was her school's valedictorian. After graduation, Gertrude attended Camden Business School and would later work for four years as a legal secretary. In 1931, she married Louis Rogers and moved with hi...

American Women in Radio and Television Inc.

http://n2t.net/ark:/99166/w67q9ps7 (corporateBody)

The organization American Women in Radio and Television (AWRT) was formed in 1951 as a response to the National Association of Broadcasters's (NAB) decision to dissolve its women's division, the Association of Women Broadcasters. Edythe Meserand would serve as AWRT's first president. With a stated mission to "advance the impact of women in the electronic media and allied fields by educating, advocating, and acting as a resource to our members and the industry," AWRT, a...

WRC-TV (Television station : Washington, D.C.)

http://n2t.net/ark:/99166/w6t47tzs (corporateBody)

Entenmann, Gertude, 1908-1998.

http://n2t.net/ark:/99166/w6348r3m (person)

Advertising copywriter and television producer. Producer, WBEN (Buffalo, NY) 1947-1953; Advertising copywriter, William Murdock & Associates 1957-1962; Producer, WRC-TV (Washington, DC) 1962-1972. From the description of Gertrude Entenmann papers, 1949-1980. (University of Maryland Libraries). WorldCat record id: 60827558 ...

William Murdock & Associates.

http://n2t.net/ark:/99166/w6dz49vn (corporateBody)